The Official Hokkaido Adventure Travel Guide


place: Akan

Adventure Travel World Summit (ATWS)

The Adventure Travel World Summit (ATWS) is an adventure travel industry event hosted annually by the Adventure Travel Trade Association (ATTA).

Tour operators,media professionals, tourism boards, gear partners, and industry partners gather in the annually selected host destination to learn and network through the Marketplace, MediaConnect, keynotes, networking time, and adventure discovery (Pre-Summit Adventure, Day of Adventure).


  • ATWS Virtual - Hokkaido, Japan
  • 20-24 September 2021

Hokkaido was due to become the first country in Asia to host ATWS. However, the COVID-19 pandemic struck, changing the face of the global travel industry and making it impossible to hold the event in-person. As such, the event was held for the first time in a virtual setting, attended by 617 people from 58 countries and regions. During the event, adventures offered by Hokkaido were presented through a series of 8 30-minute films, which were well-received by attendees.


ATWS 2021 official web site


  • ATWS Lugano, Switzerland
  • 3-6 October 2022

Inbound tour operators and destination representatives from Hokkaido will attend the summit to strengthen the region’s relationships with outbound tour operators around the world, and promote Hokkaido’s AT products.


ATWS 2022 official web site


  • ATWS Hokkaido, Japan
  • 11-14 September 2023

The 2023 ATWS will be held in Hokkaido, Japan, on the 11-14 September. This will be Hokkaido’s first opportunity to welcome adventure travel professionals in-person following the virtual event in 2021.


ATWS 2023 official web site
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