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Tourist sights

Sapporo · Jozankei areaSapporo Beer Museum

(Information provider:Guutabi Hokkaido)

The building of red brick carving history is selected as Hokkaido heritage. Next to the museum there is the "Sapporo Beer Garden" with 2400 seats

If you visit, beer will be more delicious! The only museum related to beer in Japan

It is a museum that introduces the history of Hokkaido's pride "Sapporo Beer", the history of the beer industry, commentary on beer making, the history of Sapporo that prospered with the factory, etc. fun and easy to understand. On a toll tour, the brand communicator will guide the great history of Hokkaido greats and beer in an engaging and enjoyable way. There are plenty of things you can experience by participating in this tour! The powerful premium theater attracts the 6K theater of Hokkaido's first landing. At the end of the tour you can also compare the drink comparison between "Reprint Sapporo Muguro" and "Black Label" which only participants can drink. Elementary school students receive 2 soft drinks free of charge. It is a recommended guide tour for those who like beer, as well as outing with family and free study of children.

  • Beginning with the origin of Sapporo Beer "Pioneering Beer Brewery", the knowledge gained by tracing the history of beer makes the beer more delicious
  • We can taste such as Hokkaido limited "Sapporo Classic" and local beer "Pioneering Beer" which reproduced the taste at the time of establishment
  • Valuable beer that only premium tour participants can taste. It reproduces the taste at the time of its establishment


location 7-1, Higashi-ku, Higashi-ku, Sapporo-shi 1-1
contact 011-748-1876
Closed holiday · business hours Opening hours / 11: 30 ~ 20: 00 (Admission is until 19:30) Closed / December 31 (Free visit only possible every Monday) ※ For premium tour, Monday is not implemented
Price Admission free ※ Premium Tour is charged Adult: 500 yen Junior high school student ~ under 20 years old: 300 yen Elementary school and under: free
how to access From Sapporo Station North Exit No. 2 stop Hokkaido Chuo Bus "Sapporo Beer Garden" direction <188> ride, "Sapporo Beer Garden" stop
Parking Lot There 136 cars · Free
Other ※ Free visit is free. It will be a free tour course where you can learn the 2F Sapporo Gallery carefully without worrying about time. ※ The premium tour (charged) is a guide tour that the brand communicator takes about 50 minutes and guides the inside of the hall in an easy-to-understand manner. At the end of the tour, you can experience a drink comparison between "Reprint Sapporo Beer" and "Black Label" only for those who participated.